A declaration of intent… like going to the gym. Well, yes, we always want to enjoy buying Christmas gifts and avoid the hustle during the last few days before Christmas. However, all of a sudden, you have no idea how, it’s the 24th in the morning and you are about to buy some mustard-coloured gloves for your mother and you don't know her size, or you think it would be a good idea to buy your boyfriend another scarf, even if you can’t remember ever seeing him wearing one... but, no problem, because they can always exchange them for something else. The gift receipt. Yes, the gift receipt has done a lot of damage to our society. It has turned us into lazy consumers because we always have a safety net. It has made the gift shopping experience a mere formality. There is no preliminary research. We become gift dispatchers.At iri, and with all humility, we would like to vindicate the joy of giving. The joy of looking for that something special that is exciting.
Women of the twenty-first century, let's buy gifts with enthusiasm! We are supposed to be or have been the best-educated generation and the one that has been to the psychologist most frequently to develop our empathy (among other things); how can it be that we are unable to buy surprising and exciting gifts? Let’s give special gifts with care and without dying in the attempt when buying last minute gifts.
At iri we welcome all of you who want to buy special gifts with open arms. Even those of you who are pathologically indecisive; we offer you all our knowledge about women who have it all to help you surprise the women you adore and that are part of your lives.
At iri we are quite sure that our bags can become that special something for your friends, your sister, your mother, and even your boss (if you are one of those). We suggest you get a unique gift and, in the case of cloth purses, you can personalise them with their initials, which they will love for sure.
We’ll make it easy for you. All you need to know are their initials. It can’t be easier than that. And we promise to help you throughout the selection process. We recommend you make a gift with personalised initials. Because a bag like that is one of those small luxuries available to women who like to receive gifts... A treat!
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